Fee Income Enhancement Process

ADVANTAGES


DISADVANTAGES

  • Significant Increase in NET NSF Income
    - (in many cases, double)

  • No New Capital Investment Required

  • No Increase in Operating Costs

  • No Additional Personnel

  • Non-Interest Income Boost

  • Significant Increase in ROE

  • Significant Increase in ROA

  • Managed Risk

  • Increase in Net Profit

  • Comprehensive Implementation

  • Favorable Risk-Reward Ratio

  • Marketing Assistance

  • Customer Goodwill and Public Relations

  • Cost is Performance-Based

  • Cost (Contingent And Reasonable)

  • Small Increase In Charge-Offs

  • Does Not Fit Marketing Plan

  • Do Not Like Outsourcing

  • May Require Bank: **

    • To Change Attitude

    • To Change Philosophy

    • To Change Mindset

    • To Be Innovative

    • To Be Progressive

    • To Try Something New


** All of these perceived disadvantages will become ADVANTAGES as the process unfolds and customers react to the new product/service.



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